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A call to Action (CTA) is an instruction provided on a website which directs its user to take some sort of desired action. `It can be in different forms like text hyperlink, button or plain text with no link. Some typical examples of calls to action are “buy now”, “sign up today”, “download now”, “call us now”, “subscribe now” etc. How it plays an important role...

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Digital marketing is an integral part of any business. It is a form of marketing that uses digital technologies to reach customers, prospects and other audiences. Digital marketing has grown tremendously in the past few years and has become a crucial aspect of any company’s marketing strategy. The following factors have contributed to this growth: Increase in the number of internet users worldwide Increase in the...

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Digital Marketing Channels At Starting age The first web page was launched on 6 August by the European organization for nuclear research, CERN, it was created by British computer scientist Tim Berners-Lee. world web wide( W3) contained universal information about the worldwide project Similarly The term "digital marketing"  was invented in the 1990s because it offers companies a low-cost way to advertise products or services on the...

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Did you know? There are approximately 63, according to official estimates. Micro industries represent 0.5% of all industries. In the country, there are 33 million small businesses and about 5,000 medium-sized businesses. How Digital marketing tools help to boost micro and small-sized businesses? Digital marketing is a key component of any business. It has the power to grow your business exponentially and reach more people than ever...

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