Gone are the days when a child would come home from school, take some rest and go off to play in the evening with his/her friends. Academics have become such an integral part of a student’s routine that they barely get any time for themselves or any extra curricular activities.

The competition is neck and neck as to who will out perform whom. Not just at the school level, but also during university years or while preparing for any government job, candidates have to study and do nothing else.

Just to give you an insight into how this has profited the tutoring business, the Associated Chambers of Commerce and Industry of India released a report which said that nearly 86% parents enrol their children into private coaching centers, the growth rate for this business is a staggering 35% per year and as of April 2018 the industry was valued at $35 billion.

It is needless to say that the competition is huge when it comes to opening a new coaching class because you have a great task lined up ahead of you in order to establish yourself. There was a saying that ‘teaching is one of the noblest professions’ however in today world it has mostly turned into a money churning business and as a result it functions like one. Tutors or owners of coaching centers have to constantly be on their toes to attract new students and increase their batch size.

Marketing is usually done with the help of referrals, but in order to stand out among st the crowd, you have to do something different and that is embrace digital marketing. In case you were wondering how digital marketing would help a coaching center or a private tutor, read on to find out about what advantages come with adapting to Digital Marketing, the main question as to why Digital Marketing should be used as the primary tool for advertising and what can be done to increase the efficiency of the virtual ad campaigns.

In order to understand better, let us first read to know why Digital Marketing should be your ultimate choice for advertising and consequentially we shall understand the advantages it gives us:

Even though digital marketing is a relatively new concept, it is gaining a lot of followers and if not tapped at this stage you may miss out on something big. The reason we say that Digital Marketing is the future, is because-

2019. a) Close to 82% of customers conduct an online research while purchasing any product. When it comes to private tutoring, the number drops slightly by 10% but is said to increase over the years.
      b) Reports by e-Marketer suggest that mobiles will account for 72% ad spends by the year 2019. The Google Play store had nearly 200,000 apps in the educational category.
      c) In a recent survey, 72% marketers were of the belief that by end of 2017, digital marketing is what will help companies to generate 30% higher revenues. Online classes such as Byjus and Meritnation have already started to reap in the benefits having grown exponentially over the past 2-3 years.

The advantages of Digital Marketing are as follows

1) It delivers conversion: The success of any business is not measured by the traffic coming on its website but by the percentage of that traffic which is converted into sales. Investing money without any scope for return on it is pointless and this is why conversion optimization is of so much importance for a business. So, if a student or a parent visits your website but still does not enroll for the classes, then something has to be changed about the way your site is presented and the data it showcases.

2) Helps in building Brand Reputation: Marketing is all about engaging with your customer and making sure all their needs are fulfilled. Coaching centers or private classes are more about knowing whether your student is getting the right amount of knowledge and if his/her queries are being solved properly. Positive reviews from students or even constructive feedback will help you to shape your teaching methods in the future for better results. Others reading those reviews or feedback will be of the thought that enough attention is being given to each student.

Tips to Increase Efficiency of Virtual Ad Campaigns

1) YouTube Videos: Adverts which contain a video have an 80% more chance of being remembered by the audience than those which are just plain text. Posting short tutorial videos on YouTube or even Facebook can help you generate leads for your classes as social media platforms are the new resource hub for people.

2) Free Webinars: Organizing seminars on the web through your website is another effective way of promoting your classes or education centre. You can answer general queries and give sample lectures to the audience so as to solve their doubts and also showcase your teaching techniques. Those interested will call you back later or you can collect the information of the attendees at the start and have your staff contact them one or two days later for a short follow up.