Flash is a technology developed by adobe. It has cross-platform compatibility and an operating system that is browser-independent and mainly website development company in Gurgaon used to create animations, games, and video and vector graphics in web design.

Although it is a great tool that is attractive and really cute, not in all things and certainly not in all-encompassing ways that Macromedia would suggest, it is a sobering and staggering statistic that should act as a wake-up call informing you of the importance of a having a great website.

The disadvantages of a flash website outweigh its advantages. A flash website may be a dead weight tied around your business, alienating users and holding your business back in more than one ways.

Some of the limitations linked to a flash website include:

Speed limitations and bandwidth- this increases your visitors bounce rate and also penalties in search rankings by Google due to bad user experience.

Slow loading can lead to a reduction in conversion and a decrease in customer satisfaction which may be annoying to the users as it may feel like an eternity.

A slow loading site might push away potential customers who will quickly lose trust and wonder if it is legitimate or not, which may, in turn, kill your business credibility. In other words, patience is a virtue’ does not apply in eCommerce in any way. Users’ engagement level with your site is the key metric of success.

Flash websites require plug-ins- most browsers have the plugin pre-installed but flash does require a plugin that is not allowed by most people and companies. Flash has a reputation for being an annoyance rather than a benefit for a website especially when it is used gratuitously.

Moreover, flash is bad for mobile users. Many users surf your website through mobile so it is advisable to make a flass-less website for easy and good navigation for mobile users.

Poor navigation- customers will simply leave if they cannot use your navigation. Most flash sites do not have a back button for web browsers which typically removes the functionality of web browsing. such that if a customer hits the back button.

They are taken back to the place they were on before they visited the site, making it hard to re-navigate the site back to home. In other words, never use flash for navigation, it is completely unusable. Site navigation has a huge impact on its ranking.

It is hard to find- a flash website is not built for today’s Search engine optimization techniques. Search engines cannot read flash pages content due to poor indexing.

The content on a flash website is stale and does not contain specific keywords failing to reach top spots in search engine results which may diminish the success of your site.

Most search engine algorithms have been redesigned to ensure that websites that do not have a direct relation between actual content and Metadata get blacklisted, as they are perceived to be using deceiving techniques to gain traffic, hence marked as spam which is the case in most flash websites.

SEO starts with a well-structured site at its base and can do wonders in cutting the competition out there. You can use a search engine spider to try and index your site and test if it is not spam.

For good search engine optimization, each different page of a flash website should have its own unique URL. Most Flash sites cannot be viewed with phones and PDAs making accessibility and usability impaired.

Other drawbacks associated with flash websites include; over designing of a website getting into the way of a customer to getting content, few flash web developers and little or no Google rank.

Since you already have the outlook of the site you want built-in mind according to your marketing goals, business objectives and sales, you will save time and money by not presenting that outlook with flash.