Some of us prefer to decorate our homes by ourselves while others prefer to hire the services of interior designers or home decorators. There are 2 simple reasons as to why people are focusing so much on home décor nowadays;

1. a) we all want our homes to look beautiful for that is where we come to at the end of the day and can leave behind all our stress, worries and spend some quality time,
2. b) it is fun.

            Moreover, digital marketing has changed the way people carry out any business and home décor is no different. With every product and its information available online the audience is spoilt for choices and that has made it difficult for companies to keep a consistent share of market to themselves. People are always on the lookout for “something new” and this is why a lot of recent graduates are looking forward to pursue this line as a career.

This only means that the competition is going to get tougher and it will be even more difficult for companies to survive and be visible amidst all the chaos of the virtual world. Close to 53,000 GB of data is produced every second online, so you can imagine the race between companies to get customer attention. While organic searches are get you customers, it is a risk too great to take if you want effective results.

So, what do we do to form a customer base? The answer is simple; we focus on pay-per-click or PPC for home decor ad campaigns from the huge set of digital marketing tools. PPC is basically generating paid traffic to your website by targeting keywords and it requires you to pay only when somebody actually clicks on your ad. Sounds simple enough? Well, it is not that easy. Read on to find out the challenges faced by the home décor industry when it comes to PPC, reasons why you should use PPC for home decor for getting customers and what should be done to increase the efficiency of such ad campaigns.

Challenges faced by Home Décor businesses while using PPC:

1. a) Inconsistent Results:

The problem of inconsistency rises because researches are made more often than purchases. The issue for local businesses is that they have to focus more on generating results which will drive their offline sales as well. After this, comes the bigger picture of staying on top at the market as a whole. Nearly 14% marketers believe that it is comparatively tough to always run a successful PPC ad campaign.

1. b) Customer Expectations:

Trends change and the customers as we said earlier are always looking for something new. It is not easy to consistently generate customer relevant content. In a market which is gaining pace every moment and growing in its scale of operations, staying up to date all the time can be a lot more taxing than it seems.

1. c) Ability to measure ROI:

This issue comes with an added challenge of being able to maintain a specific budget and also to ensure that we do not spend over or under. Not more than 50% of the producers in the home décor business consider themselves to have the ability to measure or track their returns on PPC ad campaigns for home decor primarily due to the above-mentioned points.

Reasons why you should opt for PPC for home decor industry while using Digital Marketing:

Surely after reading the above challenges, you are considering not to go for this tool, but every business faces challenges and there is always a silver lining to a dark cloud. Read the following statistics which will show you that PPC is the future to generating traffic for your websites besides organic posts-

1) 74% of furniture shoppers look for product information online.

2) 50% consumers, i.e. 2 out of 4 consumers search for products after seeing an offline ad.

3) Every month globally people conduct more than 160 billion google searches.

4) There is a 27% higher chance of consumers buying goods in a store if they have seen the ad online.

5) For every $1 a company spends on AdWords, they generate a revenue of $2, which means full cost recovery.

What should be done to increase the efficiency of PPC ads for home decor industry?

Just because there is a scope for PPC for home decor industry, no one guarantee you success. The following things should be kept in mind in order to increase the efficiency of your ad campaigns and generate effective results-

1) Consumer Driven Content:

In every business, the customer is the king and all your activities, be it online or offline should be addressed towards pleasing them. Consumer driven content spreads fast and it has been studied that 80% of the audience feels more connected towards companies/service providers who address their needs. You should also think more 2 things;

1. a) Posting video content as it not only helps in improving your SEO rankings but ensures that the viewer stays till the end,
2. b) Post informative content because converting to sales is not the end result we look for every time. The audience feels more confident towards websites who keep them up-to-date with the latest in the field. You should also have complete knowledge about what your customer needs and what you sell. If possible try and incorporate the needs those needs into your business rather than forcing needless things onto them.

2) Focus on Site Navigation:

When we tell you to focus on your site navigation we mean that information should be easily accessible. You should also make your site accessible through mobile devices. The reason we say mobile devices, is because people are more likely to conduct researches on the go through their tablet or mobiles rather than sitting at home in front of a desktop. Moreover, with Google’s ‘mobile first’ policy, it also ensures that your site has an improved chance of featuring in the top 10 results if it is mobile optimized.

            You should also make sure that the landing pages lead the customer exactly where they want to go and help save their time.