At Netscape India Pvt Ltd We provide Digital Marketing Services for Healthcare Industry to expose their healthcare products / services across the globe. People are increasingly becoming health conscious.

They carefully choose the doctor, hospital or diagnostic center. As the data and smartphones get cheaper, the more and more people are getting active online. Moreover, they are using it to make their lives better. They search for health information and healthcare services online.

In fact, people have started buying medicines online. 1mg is one such website which also has an app. Let’s look at some of the facts.

According to Think with Google’sThe Digital Journey to Wellness: Hospital Selection:

• 77% of patients use search engines before booking appointments.
• Search drives nearly three times as many visitors to hospital sites, compared to visitors from other referral sites.
• 44% of patients who research hospitals on a mobile device schedule an appointment.
• Before the moment of conversion, patients typically search on symptoms and condition terms.

How can healthcare industry leverage digital marketing services?

• Search Engine Marketing (SEM) – If you are a doctor or a hospital, you would like to be found when people search for particular The keywords such as best doctors, best hospitals, reviews, etc. Utilizing the digital marketing technique of placing an ad and SEO, you can appear on the first page of Google. It provides more visibility and hence more customers.

• Only an expert digital marketer can apply SEO on the website. Besides, he or she can make ads that appeal and draw the attention of the people.

• Blogs are powerful medium to dispense information and educate people about health. The more engaging and educating information you’ll have on your blogs, the more people will trust you. You can provide a solution to different problems of people. For this, you should know what people are looking for. Only a seasoned digital marketer can help you figure it out.
• Social Media Marketing – People are spending more and more time on social media platforms like Facebook, Twitter, etc. These channel offer opportunities to engage with prospective clients. It’s a known fact that people are influenced by social media and what people say about a brand or service on it.

If you provide free online service to people, you have the opportunity to engage with them and provide them solutions. The solution may also entail visiting your hospital, clinic or diagnostic center. You’ll also come to know what people think of your brand and what they are talking about. It’s like having a finger on the pulse. –

According to dmn3.com, the key to the decision process is Digital Content.

Prior to booking an appointment:

• 77% of patients used search.
• 83% used hospital sites.
• 54% used health insurance company sites.
• 50% used health information sites.
• 26% used consumer-generated reviews.

Practo, a healthcare company, is used by patients to find doctors and diagnostic centers. They can also book appointments. It’s great medium to get found online through third party platform. However, it’s sensible to look for long-term growth.

We can help you create website, place ads, develop relevant content, etc. With various digital marketing activities, you are not just looking to increase your customers in the present; you are aiming for future growth.

Digitization is not going to stop, and India undoubtedly has an enormous potential. We are still in the growing stage. Thus, the earlier you get into it and establish yourself, the easier it’d be for you. With each passing day, competition is increasing, and more and more people are becoming part of the digital world.

How can digital marketing services help you grow faster?

• You gain more visibility online.
• More patients attend and consult you.
• You have the opportunity to establish yourself as an expert.
• Affordable marketing services keep your investment low.
• Explore more ways to engage and stay connected with people and patients online.
• You know what people think about you and your services.
• Stay ahead of your competitors and capture the market early on.

As per the predictions of Deloitte Touche Tohmatsu India, the Indian healthcare market which is currently worth of the US $100 billion will grow at a Compound Annual Growth Rate (CAGR) of 23% to hit the US $280 billion by 2020. This is due to increase in adoption of the digital techniques.