Consumers today are more demanding when it comes to their preferences and the quality of the buying experience. According to The Keenfolks, a digital agency, 87% of the product searches begin online. This calls for a need to optimize experiences that allow efficient dissemination of information about products on online channels.
Challenges in Digital Marketing for Automotive Industry
- Budget Constraints – A limited budget may reduce the effectiveness of an advertisement or promotional campaigns
- Finding and targeting the right demographic – Knowing the demographic that will find your product appealing and generate sales for you can be challenging as it may take extensive marketing research.
- SEO – Search Engine Optimization plays a key role in making your website accessible to your potential leads as a result you need an effective digital marketing agency to handle SEO for your business.
- Developing and maintaining mobile apps and websites
- Converting leads into sales
- Maintaining consistency and quality of service across all digital platforms (websites, social media platforms, mobile apps, etc.)
Digital Marketing Solutions for Automotive
There are various solutions provided by Netscape India to ensure that your automotive business’ online presence is widespread
- Digital Marketing Corporate Consulting
- Leads analysis
- Pay per Click (PPC) Management
- Social Media Marketing
- Content Marketing
- Email Marketing
- Video Marketing
Automotive Mobile App Digital Marketing Services
- Mobile apps offer a more personalized experience tuned for devices with smaller screens. Apps are a great way for a business to constantly be in touch with their target audience by notifying them about new and upcoming deals and offers.
- Apps are better optimised for the small screen form factor
- Apps enable refined experiences as the purchase processes can be expedited and designed for user friendliness
- Car care apps give access to the pricing of different services provided by different service providers consequently, they have easier access and the ability to make an informed decision
- Apps can be made to use a mobile device’s hardware in an efficient manner to display higher-quality graphics.
- Car users can be profiled and tracked for their usage of the vehicle and the data regarding the condition of the vehicle can be used to schedule service repairs
- Automotive apps as an extended feature: These apps can give remote control over their vehicles or alert them if the vehicle’s door locks are being tampered with.
Automotive Leads Conversion Optimisation – (We target buyers’ journey)
When a potential buyer is exposed to any of your online platforms, we ensure maximum chances of sales from such leads.
- Tracking buyer’s behaviour on various social media platforms
- Optimizing the website and social media profiles to allow easier access to information that drives sales
- Performance tweaking for fast website response
- Business consultation services to help you understand and forge the roadmap to a better consumer experience
Benefits of Digital Marketing for Automotive
- The automotive industry benefits from digital marketing by catering to niche demographics
- Digital marketing allows brands to access greater markets through online channels
- Digitalization allows for lower costs incurred for the same reach compared to traditional marketing methods
- High-quality assets and graphics can be used to create attractive-looking websites that appeal to the audience
Why Netscape India? – How we deliver excellent services
Netscape India strives to consistently deliver quality result-based output to their clients with robust support.
- Our consulting services have shown to improve output for our clients with a significant gain in the traffic they get online
- For the automotive industry, we take particular interest in users who are searching for cars online and react to content related to automobiles on social media platforms.
- We then target these users with advertisements about their specific interests (cars, in this case)
- Careful analysis of the metrics received from various sources like social media, google analytics, google search console, and more enables us to guide our clients
- We offer diverse services like Search Engine Optimization, Social Media Marketing, UI/UX Re structuring, Online Reputation Management, Online Presence Analysis, Content Gap Filing
- We have experience in advanced technologies like Angular JS, React JS, Vue JS, JavaScript, Backbone.js, Python, and more which translates into beautiful and well-designed web platforms that engage customers.
- We also develop platforms keeping in mind the nature of the business, for instance, businesses related to the automotive industry deal in niche marketing, Netscape India ensures that online platforms for your business allow your customers to dial in the specifications of the product they want thanks to intuitive UI
How do we measure the performance of Organic and paid results
We use enterprise-level tools to measure the performance of organic and paid results
- Google Analytics
- Google search console provides reports regarding organic and paid results, these results are measured according to a given time span
- Analytics from social media platforms such as YouTube, Facebook, LinkedIn, Quora, Google Ads, Instagram
- Data from more sources like this help us to gauge our business’ online reach and guide you towards corrective policies and actions.
What is the difference between Digital marketing consulting services vs. other digital marketing services?
Our Digital Marketing Consulting services are geared towards
- Providing data-driven analysis to our clients
- Working with our clients to determine the shortcomings
- Measuring results before and after implementing changes in the app or website platform
- Analyzing market trends and helping clients to keep up with them
Our other digital marketing services like website and app development, advertising, social media marketing, etc. are aimed toward providing our clients with a holistic development prospect to our clients
- Stay ahead in the game with a team of creative professionals
- Enhanced lead conversion due to the use of advanced analytical tools and digital marketing techniques
- Greater asset quality used in advertisements (banners, posters, social media posts)
- Top-notch SEO supported by well-updated and accurate website content
- Following up on potential buyers through email marketing