Ecommerce is quite spreading its cover all over with the dawn of digital marketing. Previously, the internet was used by companies to set up a website and sell relevant products only. However, with changing time this endeavor is not enough to generate enough traffic to the website.
For a successful ecommerce business, promotion of relevant products through different and appealing ways is an absolute must. This work on ecommerce can be done through a process driven strategized digital marketing services by an expert digital marketing company.
Digital Marketing & Ecommerce
Digital marketing is, to put it plainly, a gathering of activities performed with the assistance of specific procedures keeping in mind the end goal to promote, offer and thrive a brand’s merchandise or administrations through advanced media like TV, PCs, mobiles and so forth.
The digital marketing services along with online marketing that can propel the ecommerce to a catapulted rise are as follows:
PPC- The e-shopping starts at a web browser rather than in a mall. The function of PPC is to get the website’s ad appear on the first pages of the search result. With high competition in the wing, an option of advertising at a minimum price with optimum ROI is a work of professionals for sure.
SEO- To achieve a long-term profit plan, SEO for ecommerce is the best option. With its functionality being ranking up the website’s position in search results, on-page factors like keyword & competition analysis, page title and product description along with off-page activities of back-link and affiliate marketing will definitely make the ecommerce website more visible.
Social Media Marketing- With the root social media seeping into every level of the society, having a prominent presence on Facebook, Pinterest, Twitter, is good for ecommerce. SMM not only increases the traffic flow towards the brand but also increases the brand’s sale and awareness among the people.
Blogging- This content oriented digital marketing tool is one of the best policies in ecommerce to promote and launch new products with a boosting preview and a favorable Moreover, it is a good way to affiliate marketing and a traceback link to the original site.
Email Marketing- It’s a direct source to reach up to the existing band of customers for a new launch or any special Interactive and enticing email to targeted audience with an option of redirecting to the website is definitely a get go tactics.
Mobile Marketing- Through mobile marketing ecommerce can jump to profitability by using app marketing i.e. set up an app and work through it and telephone marketing i.e. reach the mass through a phone call and SMS or MMS.
Digital Marketing ways for Ecommerce Industry
To monitor mobile traffic
For successful ecommerce, a website must monitor its customer base and customer reach via mobile traffic through
Design and architecture of the app should present the basic point of commerce to the mass in a relevant way with easy navigation, category search and add to cart features.
The visual and textual appeal of the app should be smooth, and payment features should be well maintained.
A click-to-call number should be there all over the site so that in the case of any inquiry the customer could contact the help desk.
Call tracking & Heat mapping
Tracking the trending pulse and customer pulse through phone data and getting to know the statistics of sale and promotion is very useful for ecommerce. Heat mapping ensures the website’s traffic flow meter like – liked ads, ignored ads, null ads or forgotten ads. Knowing these stats the ecommerce strategy can be reshuffled time to time.
A/B testing includes testing two forms of a site page. The A rendition is the control, and the B form is the variety. Each page gets live activity with the goal that can quantify the impact of every variant. Testing is especially imperative for ecommerce and online marketing. Expanding conversion rate is very productive.
Google Analytics Ecommerce Tracking
This helps the website to track the revenue number in its respective Google Analytics account in a very nifty way letting one grab the rhythm of the ecommerce of the site.
The digital marketing services provided by our digital marketing company will elevate the clients’ business stature to a higher realm. Advanced ecommerce facilities at a cost optimum are served that in return ensures hassle free online marketing with a high ROI and a great people’s favorite campaign too.