If you are running an online business, then you must know that lead generation is very important. Without sufficient leads, your marketing efforts and money will go in vain. To get more leads you should know to optimize landing page properly.

Lead generation is the process of grabbing customer’s interest in your brand and getting customer’s information like name, e-mail id, phone number, etc.  

The landing page is the main source of leads for any website thus it should be well maintained and properly optimized to engage user’s attention and increase experience. 

For this purpose, you should have a highly-targeted landing page that fulfills all user’s needs and provides all the necessary information. 

Why highly targeted landing page is important for lead generation

A landing page is a thing that either generates or loses leads. It convinces visitors to become your customers by providing them a unique user experience. A highly targeted landing page with rich features and infographics are enough to generate leads. 

Data capture forms are widely used by marketers on the landing page to gather user’s information and increase leads. 

Adding the latest offers, discounts, arrivals, coupons on a landing page are a new way to attract more customers and fill-up the forms. 

The design, layout, content, and images on your landing page should be precise, relevant, to the point, and unique that can bring higher leads. 

Generally, users don’t like to surf from one page to another while searching for a particular product or service. 

Landing pages are generally specific and provide the user with what they actually want. Therefore they are an important factor for lead generation. 

10 tips to optimize your landing page for high lead generation

To generate a high number of leads, a landing page should be relevant and attractive. Now must know top 10 tips to optimize your landing page

Use attractive headlines

Everyone uses basic typical headlines on their landing page but to grab more attention you have to write something unique and different. Creative headlines increase the engagement of the landing page thus increasing leads.

Headlines should clear the topic of the content along with being creative. For example- rather than writing a headline- increase conversions you can write discover how to convert 80% of your marketing. Specific numbers increase the lead generation by gaining the attention of more viewers. 

Questions as headlines can also be used to increase visitor’s curiosity and encourage them to generate a lead. 

For example- if you want to approach people for hiring you to make a website you can ask them about their needs. Like rather than portraying a headline- Hire us to create a good website for your business, you can write- Do you need a highly converting website?

If your landing page does not provide enough leads, try by modifying the headlines of your landing page. 

Precise landing page copy

To create a highly targeted landing page, the content of the landing age should be precise and to the point. A user should get a clear understanding of what they are searching for. 

Rather than filling the landing page with the content, you should just write the things that can compel a user to take the desired action. 

The main purpose of the landing page is to get maximum leads and its design should be such that a user must click on a call to action.

Remember that, 80% of visitors come to the website for the first time, and they don’t like to read the whole story. As the content on the landing page compel customers to do further action therefore, the content should be to the point and relevant. 

Moreover, adding the benefits of your products or services is a great way to bring more leads. 

Use attractive and creative visuals

“A picture speaks more than 1000 words”  This old proverb always proves to be true. But in the case of the landing page, images serve a major role. 

Images made the content easy to understand. 70% of people said that they are likely to attract more towards the images rather than content. Therefore it is advisable to add relevant and unique images, videos, infographics, sliders, etc on a landing page.

Images create a long-lasting impression on the user’s mind and they are likely to remember you for a longer period. 

This ensures higher leads and conversions in the present and future too.

Compelling call to action forms

If you want to increase leads then call to action is of immense importance. A simple call to action is of no use as people will not be compelled by that. The information you put in a call to action form attract or repel leads of your landing page. 

Along with information, the design, color, and form of a call to action form should be attractive to grab the user’s attention. 

Call to action forms on the landing page increase leads as people get relevant information on them and may contact you to know further. There is a chance to directly ask them to fill up the form to fulfill a specific purpose. 

For example- consider the two CTA forms and decide which one is more influencing.

Form-1

Where the call to action form of simple color and having a simple text- sign-up to this page.

Form-2

Here CTA form is attractive and has a compelling text- Get a newsletter. Other examples are– sign up to get the latest updates, get a free trial, subscribe to download an ebook, reserve a seat.

Understand your audience.

The first and foremost thing to do before planning the optimizing strategy is to be under the mindset of the target audience.  We should analyze the customer’s specific goal.  This helps a lot in making the headline of the landing page.

In this context, it will be a good idea to have a quick A/B testing.  The design should be worked out keeping in mind the heat maps on one’s site and A/B testing results.  Create a landing page to direct your visitors to download your content.

It is essential to know as to what the people are searching in one’s domain.  Our landing page should be designed to keep that in mind.  It is always relevant to see the requirement of visitors to provide complete information on the subject matter to them.

It will be preferable to upload the information on your site in the form of a booklet giving step by step information in a simple way to access the needed information.   This will greatly help in your conversion rate.

Real customer testimonials on the landing page

Testimonials are actual proof about your real-world services and experience of your customers. At present, people love to read the actual proofs about the experience of others before taking service.

Testimonials fulfill this demand of customers and positive ones further encourage visitors to connect with your brand. 

Also, reviews by customers provide a positive impact on the user’s decision making. Marketers believe that the conversion rate of a landing page with customer testimonials is 40% more than one with a lack of it.

Below is the image of some customer testimonials of a website that shows they are fully satisfied with the company’s service. This definitely motivates the new visitors to generate a lead and become your customers.

 

Add social proofs to the landing page

Social media profiles increase lead generation to a higher extent. Customers like to know more and more about your brand. They want to know how many people trust your brand and how many businesses are already connected with your brand.

Social media pages are proof that your brand has a good reputation on many platforms like Facebook, Linkedin, Twitter, etc. 

They help to enhance brand credibility and trust of people in your brand. This results in higher leads as people trust your brand and didn’t hesitate to share their information with you. 

 

Highlight your offer benefits.

The consumer is very much concerned with the k value of the offer vis a vis the amount of information that is asked.  Too many fields can bring down the conversion rate as it will not be in line with the value of the offer and the information sought. 

The benefits you are offering through your website should be highlighted in a clear and impressive way.  You have to entice and persuade people to justify the benefits of your offer. 

You have to convincingly explain to them the value of your offer and make them feel that if they do not go for it they will be missing something very important.  Your landing page should be coined in such a way that it creates a sense of urgency in the mind of the visitor tempting him to acquire the offer.

Fear of missing out section

People are more attracted to things when they have a fear of missing them out. Therefore, present marketers add time-based and limited offers that end at a particular time.

This influences users to take instant action like contacting you, filling a form, placing an order, etc due to fear of missing them.

But the section should not include much content, instead, it must include limited snippets like text. The text should just include missing out offers and time and deadline.

Optimizing landing page for all devices.

The most important thing to optimize landing age is its adaptability on multiple devices.   Designing a landing page compatible with one or two devices would not accrue desired results. Lack of adaptability of the landing page on all devices will create page rendering issues and adversely affect the conversion rate.

  So it is desirable to critically analyze your landing page and ensure that it works on all formats and browsers.  Here site analytic helps in finding browsers and devices from where traffic is coming.

There are different ways through which prospective customers will come to your site – through paid search ads and through social media ads.  Both work in different manners.  

The landing page should be optimized in such a way that it caters to both the k sources.  Another important device on which your landing page should be amenable is mobile.  Mobile is the most used device for landing pages on the site.