Every one knows every 83% business increase through Internet Marketing. There are 3 most important ways to grow your business online. Along with this how-to plan digital marketing is of immense importance. First, know 3 important parts of digital marketing.
1. Website Designing
2. Website Development
3. SEO (Search Engine Optimization)
In the first Step of internet marketing, you need a website. Many people search for products, and services in the evening and business were closed at that time so a website is present in your business to customers. A website is available every time. A good website increases chances to grow your business and provide a platform for your audience to know about your business and services. The website is the face of your business where you want to bring your target audience through digital marketing.
Just like designing, development is also a very important aspect of design a website. Because development is actually the main part of designing. In development, we are set content and your services properly according to your business.
SEO (Search Engine Optimization)-:
After creating a website next and more important question is how to reach customer your website. SEO works a middle man to the customer to the website according to your services. It allows you to promote your website on the search engine and helps to make its presence and visibility on the search engines. Through SEO you can reach a wider range of target audiences and building strong business credibility.
How to Plan Digital Marketing
- Market research and analysis
- Establishing digital marketing goals
- Create a buyer persona
- Choose digital marketing methods
- Finalize your budget
- Plan your strategies(content, keyword)
- Implement your plan
- Measure results
Market research and analysis
Market research and analysis is the first and most important step before implementing any digital marketing plan. Therefore it is necessary to know about the market trends and competitor’s strategies. Market research mainly gives marketers an opportunity to know everything about the current market scenario which helps marketers to plan effective digital marketing strategies. Market research consists of components like identifying your target market, Know about your competitors, etc.
Identify your target market
Digital marketing provides a great chance to target potential customers rather than reaching the whole community. Showing your products and services to the target customers is beneficial than showing generally to the everyone that is useless and time-waste. Here comes the role of identifying your target market.
If you already have an idea about your target market, their needs, their wants, then it becomes easy to analyze their queries which helps to reach them. Moreover finding relevant business keywords are also a part of market research and analysis. Google keyword planner or google ads are an excellent source of finding business keywords.
For example- if you have a business of selling a particular brand of furniture, then market research is useful to find the target market, their demographics, their wants, and the queries that they have entered. Your website will be targeted on the relevant keywords that can increase sales.
Know about your competitors
Market research is effective to know about your competitors. You can find out the position and reputation of your competitors in the market. Along with this, you can also find out the opportunities that your competitors are missing out and then take advantage of that to make your digital marketing strategies stronger.
Establishing digital marketing goals
As soon as you complete your market research then you have to establish the digital marketing goals that you want to achieve. Without proper goals, your digital marketing will be directionless. You have to make effective plans and strategies to fulfill those goals and objectives.
Today, marketers make SMART goals which mean
Goals help a business to measure the performance and analyzing whether digital marketing plans and strategies are working effectively or not.
For example- smart goals work in specific numbers
- General goal- increasing engagements on social media
- SMART Goal- increase social media engagement by 20,000.
SMART goals are specific thus made measurement of results easier and faster.
Now there are two types of goals- big and small.
Small goals basically made a way to achieve big goals. For example, the big goal of a digital marketing campaign is increasing conversions by 40% in a month.
To achieve this goal some small goals can be as follows
- Increase Facebook engagement by 20%
- Get 15 new subscribers in a month
- Increase traffic by 50%.
Always make attainable and achievable goals to achieve from digital marketing. Unachievable goals can demotivate the marketer’s efforts and dedication. For example- it is possible to get 5000 new followers in a month by digital marketing but its certainly impossible to get 5,00,000 new ones. Therefore the goals should be possible to attain.
To effective plan digital marketing and to craft a successful digital marketing strategy we have to take into consideration the following attributes:
We need to know about the person we are going to target at the audience. It is essential to know the person’s personal preferences, income, location as where the target audience is situated. We should create a data bank about the specific information about our target audience. In a way, we should create a bio-data of the target audience. A buyer persona is an imaginary entity but very useful for the success of the digital market.
We have to see what type of persons are likely to be our customers, what type of product they will be interested in to buy i.e. their standard of living, their income level, the locality they live. Here the age of the target audience is also an important factor that influences the marketing strategy.
Sometimes the educational qualification also matters, depending upon the nature of the product to be marketed. In the case of an item which is useful for persons who are educated only, there is no use of collecting information about the illiterate people. This will be a wastage of time and resources.
Another important factor is the gender of the prospective consumer. We can not make the same strategy for men, women, and children as they all have different needs. Gent’s clothes can not be of any use to other genders.
Choose digital marketing methods
If you want to achieve your digital marketing goals, then it is necessary to opt for the proper digital marketing channels. There are numerous digital marketing channels but you have to choose the ones which are perfect and most beneficial for your business to reach your goals.
Some of the most used digital marketing channels are-
SEO– SEO or search engine optimization enhance the quality of your website and make it optimized. It increases the visibility and ranking of a website which helps to increase traffic and leads. SEO ensures search engine about the quality and relevancy of your website. It lets customers find you easily as search engine increase rankings of a website that is SEO optimized.
PPC– PPC or pay per click is a paid marketing method for instant results. In PPC marketing, you have to pay for clicks or impressions on your ad. To get the highest position you have to apply maximum bid along with making your website relevant and attractive.
Social media marketing– Social media platforms like Facebook, Twitter, LinkedIn, etc provides you an opportunity to reach a target audience that is present on social media. Posting and sharing about the latest arrivals and posts on your social media page increase website traffic and leads.
Content marketing– Content marketing is the process of writing and sharing quality content to provide the latest information to visitors. Content is the most crucial part of a website that can attract user engagement.
E-mail marketing– It is the process of sending an e-mail to your subscribers personally about new arrivals, offers, discounts, and sales. E-mail marketing provides you the opportunity to send personalized and customized messages to subscribers with their names.
Finalize your budget.
Finance is the most crucial part of any plan or scheme which involves money. Digital Marketing also involves money for advertisement through different channels. The budget is a cumbersome part of a digital marketing campaign. The moto of the budget maker is the best ROI in any campaign.
While drawing a budget it is of utmost importance that different channels on which the funds are proposed to be allocated produce the value for money. It is the duty of the budget maker to see the extent of utility that will be derived from the money earmarked is optimum.
Another important aspect is the allocation of the budget should be predetermined before allocating it to different channels of advertisement based on their utility and importance. This makes the task of budget-making easier and clearer. Therefore, plan digital marketing strategies according to your budget and use it efficiently.
Plan your strategies
Once you have chosen the digital marketing channels then you have to choose different strategies to apply on those channels. These strategies give you a way to reach digital marketing goals.
Know about your target audience, their taste, preferences, interest, behavior, and needs. In short, you can segment your audience and have knowledge about your preferences. Then you can target them effectively.
It means finding appropriate keywords for your pages and posts for which you want them to rank. Keyword research also includes checking the keyword competition, highest and lowest bid, and their monthly searches. This also helps you to get triggered for potential keywords only.
It means making a strategy for content posts- the topics, the information about the topic, its statistics, and facts along with images.
Social media strategies-
You can make plans for effective social media sharing. Social media strategies also include making various copies for social media and check which one is working better. You can also use automation tools to perform automatic scheduling and posting.
Implement your plan
After properly analyzing your goal, choosing the platform, and strategy you could easily implement that. For example, if you have a goal to increase traffic by 40% for which you have made some strategies, then its the time to implement them.
Imagine you have planned to write 2 articles in a week along with creating a new page once in 2 weeks. Then it’s the time to actually perform the task. Starting writing articles,l pages, publishing them, and sharing them on social media are basically part of the implementation.
Measurement of results
Implementing is not the end of the digital marketing strategy. After effective implementation, you have to ensure whether your plans and strategies are working effectively or not. For this, you have to measure analytics and the results of your digital marketing campaigns.
In case you have not achieved your goals with the applied plans ad strategies, then it’s the time to change and modify them to get maximum success. Google Analytics is the best tool to measure everything about your campaign. From page visits, clicks, to leads and conversions, you can measure everything with analytics.
These are the main steps about how to plan digital marketing.
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