A call to Action (CTA) is an instruction provided on a website which directs its user to take some sort of desired action. `It can be in different forms like text hyperlink, button or plain text with no link. Some typical examples of calls to action are “buy now”, “sign up today”, “download now”, “call us now”, “subscribe now” etc.
How it plays an important role in businesses?
Call to Action or CTA plays an essential role in the growth of the business which leads to an increase in conversions, boosts sales and also impacts the marketing strategies of the organization.
The following are the benefits of a Call to Action:
Generate lead conversions:
CTA assists in converting visitors into leads. It directs the audience to a page where they can leave their details such as name, address, phone no. and email which in turn helps to maintain long-term relations with its clients and increase leads for the business.
Eradicate decision fatigue and confusion:
Call to Action are simple and efficient statements which provide the prospects with a sense of direction i.e. where to go and what to do next. They usually make the visitor’s journey smooth by providing clear call to action and avoids any sort of confusion.
Helps in a Deeper Understanding of your offerings:
It imparts a deeper understanding about the products or services you’re offering, what are your dealings, how you’re different from your competitors etc. Adding a “learn more” call to action at the end of company website page aids the customer to get more insight of your company’s offerings.
Urge people to share:
It is essential for a business to grow its online presence as well which is only possible if its website information such as its web page content and social media posts is being shared among its users. Placing a “share now” button at the end of your message will motivate people to share the relevant content.
Tips to craft a call to action button
Below are the ways in which we can craft a call to action button:
Use of action words:
To make your website content engaging one should include action words on web page. Some kinds of action words are buy, shop, add to cart, download, subscribe, sign up, learn more, swipe up etc.
Be precise and impressive:
Be brief while using no. of words in your call to action on a web page. Also try to eliminate using lengthy text in your message so that it doesn’t remain overlooked by people.
Consider your visitor’s requirement’s:
Always consider your audience choice as your first priority while crafting CTA. Observe the user’s actions i.e. are they interested in “buy now” or they would rather like to “download more” content first.
Design your CTAs innovative:
By using distinct colors, shades, shapes and dimensions we can construct attractive CTA buttons, which in turn leads to deliver a finest user experience.
Example of website call to action button that can be used in your website
Some examples of website call to action button that can be used in your website are:
Domino’s:
CTA: Delivery or carryout
Domino’s has designed two call to action in order to avoid any confusion among its customers i.e. either to receive pizza through ‘delivery’ or through ‘carryout’. The meaning of both CTAs is clear and understandable encouraging the customers to make purchase.
Instagram
CTA: Download on the App Store/ Get it on Google Play
Instagram has two CTAs of same size one to download the Instagram app on Apple’s App store and second to download it on Google play store. Also if you already have app installed on your mobile phone you can directly click on CTA button ‘Log In’.
Wix.com
CTA: Create a website you’re proud of
Wix.com call to action i.e. ‘Create a website you’re proud of’ motivates its visitor to create something exciting for them like a business website, an online portfolio, free blog or a digital CV to strengthen a better future for them. This CTA is combined with a text ‘get started’ for the purpose of generating leads and stimulating them to open an account with Wix.com.
Spotify:
CTA: Go Premium/ Play Free
Spotify has two CTA listed on their homepage first ‘go premium’ and second ‘play free’. ‘Go premium’ call to action is built with the major objective to attract customers eager to pay for a premium account while the secondary CTA ‘Play Free’ is designed for the customers who want to sign up for free.
Volkswagen:
CTA: Find a dealer
As a substitute of ‘Learn more’ button which provides a guide about the car features. Volkswagen has designed its own CTA button ‘Find a dealer’ which leads the viewer where he wants to go. Because Volkswagen is assured they can assist people in finding an absolute vehicle for them.