Why is Content Marketing important for your Business?

Why is Content Marketing important for your Business?
“Content is king” a common and most popular phrase used in the world of digital marketing. Content is the backbone of successful digital marketing campaigns. But a question arises: Why is content marketing important? And Importance of content marketing What are its benefits in digital marketing? First of all, understand what actually is content marketing. Content marketing is the form of digital marketing in which content is created, published, and shared with the users through pages, posts or social media. It is considered one of the most finest and cost-effective digital marketing strategies. Content marketing has become a popular strategy to reach the target audience and to answer their questions or queries. Successful and unique content marketing strategies make a business stand out from others.  As you know, everyone uses SEO, social media, PPC, etc but what makes a campaign unique and successful than others is great content. 59% of marketers spend their marketing budget on content marketing too. If your content is relevant, attractive, and updated it automatically attracts the user’s interest and he may become your client. 80% of people do online research before buying or deciding something. They like to read about answers to their questions in the simplest and attractive manner. Thus content marketing has become a new technique to the target audience.  Now take a look at the example – how content marketing helps your business

How content marketing helps business

Imagine you are a yoga expert and your business is well established from past years. But you use traditional means of advertising or marketing. Now you started investing in content marketing, you start writing blogs and articles about your business. You write 3 keyword optimized blogs per week to explain the importance of yoga in daily life, benefits of various yoga asana, etc for general awareness. Your posts start ranking in a week or two. Your website started getting more and more traffic due to the relevancy and accuracy of the content. Many people came across your posts, read them and some may call you to seek personal consultancy. Once people start trusting your website they keep coming again and again. With great content, you will get more subscribers and signups. The above example shows how content marketing helps your business to get a good customer base. Digital-Marketing-Priorities Now go ahead to know why content marketing is important for your business.  

Types of content

types of content
  • Blog posts
  • Social media posts
  • Photos
  • Email newsletters
  • Podcasts
  • Videos: YouTube, Event Recordings, Instructional
  • Small-videos
  • E-books
  • Webinars
  • Free Courses
  • Infographics
  • Case Studies
 

Why content marketing is important for your business.

 
  • Improve brand reputation by building trust.
  • Great content helps to influence conversions.
  • Optimized content helps improve your SEO efforts.
  • Content Marketing is a cost-effective way to bring in new leads.
  • Encourage people to return to the website.
  • Builds trust with your audience
  • Great content builds brand awareness
  • Great content will generate lots of backlinks
  • Helpful in every digital marketing strategy
  • Generate leads for your website
 

 Builds trust with your audience

Good content is a brilliant tool to gain customer’s trust and loyalty towards your brand. No one comes to your website without any reason. There must be some reason or query which brings them to your website. It is a quality of great content to provide the answer in the best and most reasonable way. The audience came to your website, read your content, and gained understanding. If they like your presentation and value of the content they may become your permanent customers. 72% of marketers said that content marketing increases their website engagement and 78% say that it has increased their leads instantly.  You can easily establish a positive brand reputation with the customers.  The more the relevancy in your content the more the customer’s trust in your brand.  Loyal customers are very important for a business. Marketers say that 60% of their revenue comes from repeated customers.  Therefore content marketing provides value to a customer even after they purchase your product. This increases brand loyalty and strengthens your relationship with customers.

Great content builds brand awareness

Not everyone knows about your brand. But how to make people aware? Content marketing is a  great way of building brand awareness and to target new customers. Outdated methods like publicity are not valid in this digital era. Content marketing replaces this method and becomes the most efficient method or the voice of your website. It brings relevant and targeted traffic to your website by letting know the people about your business or brand. Content speaks for the website- about its qualities, features, uniqueness, and relevancy. It exposes your brand to a wider range of targeted traffic and generates more leads and conversions.

Encourage people to return to the website.

When you go through a website we come across something that you consider very useful and informative, you generally save the site in our bookmark with the intention of seeing it later.  You are impressed by the contents of the site and consider it worthy of viewing it again and again.  You also want to share it with our known people.   This happens only if a site is providing interesting and informative content.  Nowadays it has become a practice to share important content on social media. Content-Marketing-Benefits Appropriate and intelligent content for sites that may be liked by viewers is the key to the success of the business.  Here, the content has to be precise, relevant, and of good quality. Every time such content is created there is a great likelihood of people coming back again and again to see the contents which will result in more conversions.  

Great content will generate lots of backlinks 

Backlinks- one of the most important off-page strategies that bring a tremendous amount of audience.  But what makes other websites link to your website? The simple answer is great content. Content is the king of digital marketing and every website wants to provide most relevant links on their website. So if you create unique and excellent content the other websites automatically provide you a backlink without even approach. This makes a huge amount of traffic coming to your website instantly.  Backlinking also promotes brand awareness, leads, conversions, and trust for your business. If a high domain authority website links you on their website this increases your own page authority and rankings too. Moreover, great content is automatically shared by people. Other than backlinks, people may share your content on social media, providing your website a wide reach. Therefore a good and optimized content with relevancy, accuracy, and creativity is best for bringing backlinks to the website.

Great content helps to influence conversions.

Good quality content marketing can considerably improve the website’s conversion rate.  Different surveys by reputed companies have proved that quality of content has resulted in increased conversion rates, making positive purchasing decisions, increasing marketing leads, both in quality and quantity, helped the inbound marketers to double the average size conversion by various degrees of percentage. content marketing generate higher conversions Content marketing allows you to connect with your audience and educate your leads and customers.  In addition, to build trust and relationship, you assist the viewers with the information they require, so that they can make well-considered purchasing decisions. For optimizing your content for conversion, your content should provide a roadmap to the reader as to what it needs to do next, guiding them to the next step in the conversion process.

Generate leads for your website

The most important component of digital marketing is lead generation. A company or business needs leads to survive and grow but how to get maximum leads is a question.  Content marketing is a unique and popular way of generating leads. It helps your customers to find you whenever they want and not when you want to reach them. This makes digital marketing extremely popular. Unlike traditional marketing where pamphlets, newspaper advertisements, magazine ads, etc reach people no matter whether they seed your service or not. Digital marketing makes your business reach the right people at the right time. And content is the key component in this digital world.  leads through content marketing When you reach targeted customers, the chances of lead generation increase by 66%. People prefer to read your content and visit your website before making a particular decision. Using attractive content marketing techniques like e-books, text, images, videos, etc make a funnel to increase your website traffic. When more and more customers like your product or service they will love to take them. This increases your leads to a huge number. As they are in their decision-making phase, attracting and convincing them with great content will be easy as well as beneficial. Therefore content marketing is a great way to increase leads.

Improve brand reputation by building trust.

The reputation of a business or service goes a long way in attracting consumers to the product. When we think of buying a product the first thing that comes to the mind is the big names of the brand in the market of that product.  For example, all brands of detergent powder are referred to as Surf in the market as it has become a synonym of detergent powder.  It is because of its reputation as a proven and trusted brand. Reputation is built with hard work and proven quality of the product. In this context importance of content is second to none.  In today’s digital marketing it is important for the business to do something to build trust with good quality content.  Actually reputation can be described as trust in the quality of the contents of the site. An impressive and relevant content helps the business to establish a positive brand reputation.  The only way of communication between the brand and the customer is through the contents of the site.  Customers read the contents.  If they like the contents, they start liking your business.  It will ultimately help increase your target audience.

Optimized content helps improve your SEO efforts.

When we notice the role the contents play in enabling the business in building and improving the search engine optimization, we realize the true importance of content marketing. But to improve SEO, there is a need to create optimized content.  According to TechCient, content creation is the most effective SEO technique.  It is evident that sites that post consistent blog contents get far more pages indexed by search engines than those that do not do it. This will show more pages to the viewers in the search engine. content marketing importance More time spent by the viewers will mean higher on-site-time.  Google considers time spent on site as an indicator that the site provides valuable content.

Helpful in every digital marketing strategy

Another important aspect of content marketing is that it helps in every other digital marketing strategy whether it is SEO, social media, PPC, e-mail, blogging, etc. There are numerous digital marketing strategies used from social media to PPC, from e-mail to inbound, all are targeted towards bringing higher traffic and more conversions. But you want to know what is common in all of them? Great content! For any purpose, you have to create a well engaging and high-quality content to make any campaign successful. For example- you want to launch a Facebook advertising campaign for bringing traffic and increasing conversions. What attracts them is great content. You have to create excellent content for social media posts to influence users to make purchases or at least visit your website. Without great content, there is no benefit of investing money in any campaign. Actually content marketing is like a glue that holds all your digital marketing campaigns together and linked to each other.

Content Marketing is a cost-effective way to bring in new leads.

To understand the importance of content marketing, it is imperative to have a look at the way the content can help businesses grow by bringing new leads.  Of course, lead generation is important in the case of small businesses because they rely on consistent traffic for the progress of their brand and increased sales.  In addition to great for lead generation, content marketing is affordable as well. Not only content marketing is cost-effective than traditional marketing strategies, but it also generates three times more leads.  Another important point is its affordability.  It provides more returns with fewer resources.  For small businesses content marketing is a must to maximize their business  Although content marketing needs time to get its results, it is especially in the case of SEO.  

Conclusion

There is a huge list of points on the importance of content marketing for a business. The points explained above are most important for any digital marketing campaign and content is helpful in all of them. With the continuous increase in competition, the need to stay ahead has become important. This makes content marketing growing at a rapid pace.  It becomes a factor in deciding the efficiency and success of any digital marketing campaign. Whether it is traffic, leads, conversion or backlinks, and strong relationship with customers content plays a key role in each of them. The above content with the most important points might be enough to conclude that content is the king of digital marketing and why content marketing is important for a business.

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