Moving from one home to another or shifting from one place to another is a big life-event for people and also very hectic. We say hectic although that is an understatement. People have to leave behind all their connections and get ready for a new life ahead. For some it is emotional, while for some it is exciting, but one common problem which persists between both these types of people is the trouble of having to pack their stuff and make it ready for moving day. Choosing what stays and what is to be given away is one part while packing the items safely to ensure they are damaged is another. While some people prefer to do the former part themselves, there is a large section of the society, 65% to be precise who want to hire the services of packers and movers while shifting homes.
This image gives us a glimpse as to why people tend to shift homes and nearly 10% of them shift for work reasons. Now this statistic is from 2014. Today the avenues for work have increased and so has the need for people to shift for work. While old moving companies still exist in the market, a lot of new players have emerged sensing the rise in opportunities and that has made it difficult for the audience to choose. In order to get customers, most companies have played smart and shifted to digital marketing as their main tool for advertising. The digital age favours only the brave who step out into the new and even though DM is new, it gets you the results you desire for your business, profits and customer base. In case you are wondering what role does digital marketing have in the moving market, read on to find out what are the benefits of digital marketing, why packing and moving companies should embrace it and what can be done to increase the efficiency of ad campaigns online.
Advantages of Digital Marketing:
1) Digital Marketing is more cost-effective than Traditional Marketing: As per Gartner’s Digital Marketing Spend Report, 40% respondents claimed getting a considerable amount of savings upon using digital marketing methods. Digital marketing also helps the small business houses. As they have a very limited resource pool and an even limted budget, digital marketing gives them an opportunity to compete head-to-head with the big companies, by providing them a better marketing channel, which gives results.
2) Helps in generating higher revenues: Small and medium scale business enterprises that utilize digital advertisement strategies, earn higher revenues and have a 3.3 times better chance to optimize their business. As per Google, companies who use DM strategies have a 28% better revenue growth expectancy.
Why Packing and Moving Companies should embrace DM
After having looked at two of the most basic advantages of digital marketing, let us now go ahead and discuss why moving companies should also implement it as their basic tool for advertising-
The most important thing that business owners need to understand is that digital marketing is not always about getting instant results or gaining spontaneous customer base. Sometimes it is just about laying the foundation for a brighter future. Having an online presence such as social media page or a blog helps you stay in touch with the audience. You can survey the comments or the search results to know what people are exactly looking for when they want to hire the services of a mover. You can also ask questions through surveys on various websites or pages to help curate the best deal from your end for your prospective clients. 40% of business owners have agreed that by using the online platform as a marketing tool, not only has their revenue gone up by 2% semi-annually, but they have also had an edge over their competitors by posting informative articles on their blogs and websites which invited feedbacks from the customers. Social media presence is the most useful as people tend to rely highly on reviews posted online and enquire within their own social network.
Tips to increase the efficiency of online ad campaigns:
Without wasting any precious time let us read about some tips which will help to boost the results of your digital ad campaigns
1) Use Thumbtack: Thumbtack is a new and effective way to generate moving leads. It gets in front of people on Google when they search for home services companies. When you search for “moving companies,” on Google in any major city you are most likely to see a Thumbtack page listing the top 10 service providers. Once a customer goes to the concerned Thumbtack page, they are prompted to tell the website what kind of service they need and where they need it. Once the form is filled, the site sends you the contact details of the leads and you have the option to contact them directly.
2) Encourage Reviews: The reason we are asking you to encourage your customers to leave reviews online, is to ensure that you are able to make your company credible. The number of scams involving cases where the movers have fled away with the entire consignment has instilled a fear among the audience. Reviews even if they have a few harsh comments, leave an impact that your company can be trusted and, in an age, where everything is done for show, having trust is of the utmost importance.
3) Mobile Optimized: Google has started rolling out its ‘mobile first’ policy in which it gives preference to those sites which can be easily optimized to fit a phone’s screen. Optimizing your website for mobiles will not help boost transactions through phones but also ensure that your ads end up in the top 10 search results which increases your chances of achieving better results through ad campaigns.