PPC Management services for Pharma Industry

PPC Management services for Pharma Industry
If you are Looking for ppc management company who can help pharma industry to generate leads through Google Ads platform. Netscape India Pvt Ltd team have good expertise in generating pharma leads through PPC ads with specific targeting . When it comes to advancements and discoveries, the pharma industry has achieved feats which are second to none. However, when it comes to having embraced the digital age, they are lagging behind by miles in comparison to other sectors. Digital marketing has taken the business community by a storm, but when it comes to advertising in the medicinal industry, things can get tricky mainly because of one reason: The products which are being dealt with here are highly sensitive in nature and the different requirements can make it hard for marketers to work with. What the companies realised is that Google has willingly been bending it rules to specifically meet the needs of the industry and ensure that they do not miss out on the benefits of the digital phenomenon. One of the main reasons why medicine companies have adopted digital marketing, is because reports suggest that 5% of Google searches are health related and 49% of the audience prefers searching for drug information online. Even though the benefits of digital marketing are huge, the level of competition is very high and no one can guarantee any results. Moreover, getting results based on organic posts is really difficult, given the amount of content posted online each second. So, how do we reap in the benefits and ensure success for our online marketing campaigns? The answer is: paid searches or PPC for pharma. In the simplest of terms, PPC means paying search engines such as Google and Bing to generate traffic to your websites and you only have to pay when somebody actually clicks on your ad. It is one of the most efficient ways to get exposure and direct quality traffic to your website. Further ahead we shall discuss the scope and benefits of PPC for pharma industry and certain tips which will help you drive even better results with your ad campaigns.

Scope of PPC for Pharma Industry:

Before we dive into the benefits provided by PPC for pharma industry, let us first take a look at some stats which will tell us why medicine companies should embrace this service as an integral part of their digital marketing ad campaigns- 1) 86% of paid searches and display visits indicated new visitors. This means that with the help of PPC you can attract new visitors and also increase the chance to interact with existing consumers. 2) Display campaigns or paid searches accounted for 91% of traffic to a client’s website. This shows the level of dependency people have on secondary modes of advertising. Thus, by combining organic searches with PPC you can aim for higher results and efficiency of your ad campaigns. 3) As stated above, of the total searches made on Google, 5% relate of health issues and this goes to show how much people are getting dependent on the internet to extract information related to medicines rather than going to an actual doctor.

Benefits of PPC for pharma industry:

1) Targeted Audience: When we say targeted audience we not only mean to say age groups but this also includes specific locations. PPC allows you to target specific age groups as per your product diversification. For example, if your company is into child healthcare products, you can specifically target your ad campaigns to reach those people who use certain keywords which match your product description. Along with this, by enabling Geo-targeting you can target local areas to help boost your offline sales as well. Moreover, with the help of ad scheduling, you can choose different time periods to run your ad campaigns. 2) Easy to Monitor: With the help of live analytics, PPC makes it easy for you to track the progress of your ad campaign and also analyse the areas which need improvement. You can also monitor which ad templates are giving you the best results and which are eating more of your budget. Thus, you can allocate more of your budget towards the effective campaigns. 3) Budget Friendly: The biggest advantage of PPC for pharma industry and to others is ad campaigns are cost effective or budget friendly. You only have to pay for when somebody clicks on your ad. You can also choose to opt out of a plan if you feel that the promised results are not being delivered. Moreover, Google charges you less if your ad campaigns cater to the audience and are mobile optimised.

What you can do to increase the efficiency of your PPC Ad Campaigns for pharma industry:

Without any further ado let us straight jump to discuss certain tips which you can implement to increase the efficiency of your PPC ad campaigns and drive better results-
  1. a) Use PPC and SEO together:
SEO accounts for people who look more towards the organic search results. PPC helps you to display your content specifically with an ‘Ad’ tag and a lot of people actively try to avoid it. The keywords are the same, so people get to see your content even in the organic results if your SEO rankings are high. Thus, if you are not focusing on your improving your SEO rankings to appear in top organic search results, the paid searches will not be of huge help.
  1. b) Informative Landing Pages:
Landing pages should be such which lead the customer directly to what they want to know. No one will have the time and patience to go through your entire website just to read a two-minute article. Also, the page should be such which has all the relevant information for the viewer. This ensures higher rates of conversion and customer satisfaction. Other than this, your landing pages should be mobile optimized to have a better chance of appearing in the top 10 search results which ensure a better reach to the audience.

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