PPC Services for Real Estate Industry

PPC Services for Real Estate Industry
Real estate Industry is the most profitable with usage of PPC advertising to generate leads and increase the conversion rate for the business. So every real estate industry need to hire ppc company to plan and execute the strategy to meet the goals of real estate company.

Why Real Estate Industry Need to hire PPC management company ?

The avenues to do business are increasing with each passing day and so are the number of potential customers. Various industries present in the market go through their own shares of ups and downs, however, in today’s scenario, the real estate industry is a very competitive one. Pay per click ads play and important role in Having the right balance of increasing per capital income, speedily developing communities and shooting prices, it has turned into a buyer’s market altogether. Since we are talking about the modern-day market, we are well aware that gone are the days when a real estate agent or agency could get customers just by placing an advert in the newspaper or by putting up hoardings near highways. Even though digital media has opened up areas to expand for businesses it has also made difficult the task of searching for customers. Not a lot of people notice this but landing a spot on Google’s first page is a really difficult job even with SEO. Not just Google, if you are not in the first 10 search results or the first page of the viewers search query, the number of leads you generate and the quality will be questionable. The main concern here is how do we ensure that enough quality traffic is generated to maintain a steady rate of conversions in the real estate agency while using digital marketing as a tool. The answer is relatively simple, through pay-per-click advertising or PPC for real estate industry and others also. Even though we know that PPC has many advantages, as an industry, real estate is quite dynamic to operate. So, here we shall discuss the main challenges faced in this industry, the available scope for PPC, and how we should set up our PPC campaigns for real estate industry to optimize the opportunities to the fullest.

Challenges faced by PPC for Real Estate Industry:

1) Real Estate is an extremely local product: For AdWords campaigns of real estate listings to be successful, the targeted audience should be the ones who actually live in the area or want to live in that area. However, when a person starts their search, circumstances maybe that they are planning to relocate from your area which dismisses the possibility of them checking out your ad. 2) Homeowners will not rent: This problem is based more on logic, as to why a consumer who already owns a house, will be a target for an apartment listing. Therefore, the challenge here becomes as to how do we identify the homeowners from search results and prevent them from seeing our ads in order to prevent the conversion rates from falling down. 3) Not everyone is a candidate for either a home or an apartment: One of the biggest concepts in economics is that of want and desire. A desire which is backed by financial strength is a want. Until and unless a customer has the ability to turn a desire into a want, they are not able to afford or qualify for the product. Many hopeful candidates are disqualified due to insufficient credit scores which means that money spent on generating those leads did not yield any result.

Scope Available in PPC for Real Estate Industry:

Despite these challenges, statistics show a positive result and a promising future for PPC ad campaigns in the real estate sector. In the previous year, the success rate for real estate on Google’s Display Network showed a jump of 1.49% in average conversion rates. Taking into consideration all industries, the average conversion rate based on display networks is 0.89% which makes real estate a high converting sectors using paid advertising.

How we should setup a PPC Ad for real estate industry?

With increased social media usage, PPC ad for real estate industry has become a really effective way for realtors to build their brand image and generate new leads. The ratio between conversions and leads generated is what determines the success of an ad campaign and even though PPC ad campaigns are easy to implement, generating results can be difficult if the following points are not kept in mind. 1) Proper Research: Jumping into PPC without proper research work can be risky as it will not yield the desired results. Realtors and agencies should know about their target groups and the demographics. Also, the home requirements and areas they are searching for should be properly noted. Once the keywords or phrases can be identified for home buyers and apartment seekers, the strategies can be formulated accordingly and help you reach your target audience more easily. 2) Set Realistic Budgets and Targets: A highlighted feature of PPC is that you have to pay only for the actual clicks on your ads and moreover you can pause and stop your services if you feel you are not getting the desired results. Also, with the help of Ad Scheduling you can choose on which day and at what time your ads shall run. Therefore, instead of allocating your budget for a single season, spread out the expenses for the entire year and set realistic budget expense which allow you to run your campaign on multiple days at various time slots. 3) Create Dedicated Landing Pages: Prospective customers hate it when they have to go through your entire website to search for their desired listings. By creating dedicated landing pages for keywords, not only do you save your customers time but build your reputation and also increase the chances of conversion. Moreover, Google AdWords rewards those marketers who can create customer satisfactory landing pages by charging less per click.

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