Top 10 SEO Link Building Techniques for 2023

Want to rank on the top of google results? Never ignore the importance of high-quality links as they are one of the most important ranking factors.  According to google link building is the second most important factor for higher rankings after the content. Without sufficient links, it will be very difficult for you to secure the top position at google SERP result. SEO link building techniques help you to create strong links.

Along with being a ranking factor, links also pass value from popular pages to lower-ranking pages thus increase its reach and visibility.  SEO Link building is not very simple, you have to implement certain techniques and strategies to build useful and higher authority links. But a question arises: do you really know everything about link building? No website can rank without backlinks. Backlinks increase the relevancy, value, and trust of the website.  Don’t confuse these inbound backlinks with outbound links. These two are totally different as inbound backlinks connect different pages of the same website whereas outbound backlinks connect your website with other websites. Even google discovers you with the help of links present on your website thus they are extremely important to use the best seo link building techniques.    Now take a look at-

 The Top 10 SEO  Link Building Techniques for 2023

Every link building technique boosts your website rankings and traffic. Backlinks on your website help google crawlers to surf throughout your website and index all the pages. Therefore check out the top 10 seo link building techniques for 2023.

Turn your mentions into backlinks and link reclamation

This is simply the easiest way to get backlinks for your website. Many brands just mention your website’s name or brand name without a link. This is commonly found nowadays and you must have seen a different website’s name on a different website without a mention. For example- someone mentioned SEMrush as the best tool to do competitor analysis but does not provide them a backlink. Here you will get an opportunity to get the links through the simple mentions of your site.  Now a question arises- how to approach them to provide you a backlink? There are generally two ways to ask them to convert your mention into a backlink. You can contact google search console and ask it to convert your mention or brand name into a backlink. It is also called link reclamation.  The second option is you can personally contact them through message or email and convince them to convert the unlinked mention into a backlink. But how to find those mentions? The search engine provides some amazing tools that can help you to find unlinked mentions.

• Backlink profiler(BLP)
• SERP Research tool
• Buzzsumo
• SEMrush Brand Monitoring Tool
• Google alerts
• Ahrefs content explorer tool, etc.

Attractive infographics 

Adding attractive, creative, and valuable images, infographics, graphs, and slides is one of the most useful sources of link building in 2023. Many times people find you using your images or infographics in the google images. They even visit the webpage of the image to seek more information about the topic. Therefore create high-quality images with powerful headlines and good color contrast and add them proper alt text. This allows Google to add your images in google images and bring traffic.  Moreover, good images will also be used by others on their website. Find them and ask to link the image with your website to get a relevant backlink.  Infographics can be separately sent to the infographics site so that you will get a backlink. 

Guest blogging

Another great way to build links is guest blogging. There are many websites that accept guest posts from you and provide you with a backlink.  Many websites provide a write for us option where you can directly approach them to write a guest post. All you have to do is tell them in which topics you are best and provide them a list of such topics. They can directly ask you to write on any topic and send that to them with the link. They will add your content on their website, therefore, provide you a good backlink. Approaching high authority websites is highly recommended as it increases your website value and reputation also. 

Question and answer platform link building

Many questions and answer platforms are present on the search engine that allows you to answer general questions of the users. You can easily search a question and give a relevant answer to it along with a link to your website.  Never just add your link to any question directly. Provide relevant and useful information to the person who is asking it and then add a link. The user who is reading it may click on the link and visit your website to seek more information. One of the most popular question-answer platforms is quora. It allows random people to add questions and random people can answer them. This way you send higher traffic to your website.  For example-  imagine you have a business selling laptops and computers.  Someone asked a question which is the best laptop brand in 2023. You can give them a relevant answer and mention your webpage link relating the same. 

Contents and links

Links are the prime factor for achieving higher ranking for a website.  The quality of links is more important than the quantity of the same.  There is no use having a thousand of links if they are irreverent or spam.  They may invite penalties from Google.  The relevance of a link being good or bad depends, among other things, on the different factors like industry, the country, the language, and even the keywords. Quality of contents is the key factor for link building. Content marketing is very important for SEO link building. Good quality contents are very effective in improving the rankings of the website.  Contents’ links should be built keeping in mind the nature of business and its relevance with the customers.  They should essentially contain high-quality content.  Irrelevant content can bring bad links adversely affecting the rankings of the site. Another crucial factor for content making is their formats.  Contents can be informative or video-sharing websites.  Where needed contents should be repurposed for appropriate places such as infographics directories, video-sharing sites, etc.   By doing so our contents get exposure to a broader audience.  Repurposed contents can be syndicated to other third-party websites.  Quality contents help in getting quality backlinks.

Competitor’s backlinks analysis

Inspecting competitor’s backlinks are a great way to increase your own link building. One way of finding one’s competitors is through Google search operators.  One has to insert relevant search along with the domain in Google search form.   Domain competitors are those websites that are in the same niche as your site.  It is of great importance to check the link profile of one’s competitors. Here one can get a lot of backlinks opportunities.  There are certain pages that can help you in finding one’s competitors’ backlinks. When you find competitor’s backlinks you can get a view of which websites easily provide backlinks. You can also approach them for providing you backlinks. Here backlinks pointing to specific blog posts will be shown. To know the power of a backlink of a certain website the only way is to use Link strength. The authority of the site will be in accordance with that of the linking website.   Avoid replicating irrelevant backlinks without added value to the readers.  So the relevance of the competitors linking page is crucial.  It is equally important to keep an eye on the new links of one’s competitors.  Awareness about the competitors’ new links helps in creating more backlinks for one’s site.

Broken link building

Broken link building is crucial for link building.  One can find the broken link pages by pasting the URL  of the page into Ahrefs’ site explorer.  It will show all consumers who have links to that page.  This will give a lot of information that can be worked upon to convert broken links into links building.  One of the ways to get broken link links building is to see the broken pages of the competitor’s website.  Ahrefs’ site explorer is a great help to do this.  One is regularly losing backlinks all the time.  This process can be lightened by creating a consistent stream of new links.   Reclaiming broken links is comparatively easier than creating new links.  The main reason for the loss of links is that sometimes links are removed from the linking pages and secondary linking pages cease to exist.  By backlinks, we mean a reference from another web page to one’s own web page.  It can also be described as inbound links.   Backlinks are very important for the website’s rankings.  Backlinks should be relevant to the business and the type of customers.  Simply having a large number of backlinks are of no use unless they are relevant.

Year jacking

Mostly, users love to get the latest and updated information. By adding the current year you can easily tell a user that the post is recent and the information is the latest.  Many times this happens that older information does not work in present, therefore the user does not even check it, Consider two links and decide which can gain more engagement? Seo link building techniques Or Seo link building techniques for 2023 The obvious choice of the users will be the second option that includes a year as an extension. They conclude that the information present on this page will be up-to-date and will definitely work in the present time.  Other than that you can add words like a top, best, a number, most popular, cheapest, latest, etc. This further increases the user’s curiosity and interest. 

Public relations

The companies constitute Public Relations units for the purpose of building up brands and extend their reach to a wider audience.  They do it by providing publicity and increasing the awareness of the brand through many channels of advertisements. PR is a highly cost-effective marketing technique.   PR is not simply guest blogging and developing relations for quality opportunities to place contents.  What is important is building relations with journalists, bloggers, publishers, etc which give wide publicity to the brand.  These relations should be with journalists and publishers who are well versed with and have influence in one’s type of business.  In the initial stage, one should start with a few people and subsequently build up relationships from thereon.  It is advisable to create fast creative feedback through email, influencers relevant to your business. Bloggers love free stuff.  So providing positive feedback to email potential influencers with some free products and inviting feedback.  This way it is possible to gain some positive feedback and reviews relating to one’s product. Press releases too have the potential of drawing the attention of journalists.  This gives considerable opportunities for social media coverage and organic links.  It is preferable to distribute press releases on social media with keywords that help the media find it easily.   Social media platforms like Instagram and Facebook etc. are great and effective tools to build relations and create more and more links.

Social media sharing

The most popular way seo link building technique is social media that is widely used to get backlinks. You can directly share valuable posts, images, videos, links, content, etc in your social media pages to reach a wider audience. Social media platforms like Facebook, Linkedin, Twitter, etc provides you a chance to easily get backlinks and drive traffic. Social bookmarking is another way to get quality backlinks. Maintain a good presence on sites like Pinterest, tumbler, Reddit, mix, medium, etc to target an audience of a particular niche and share your information.