Digital marketing is used for promoting the business online. In order to effectively increase sales and make profits, advertising is necessary. Because of huge competition, maintaining traffic and page ranks of websites is becoming difficult. There are many number of tools available online for reducing the marketing work up to some extent.
As said, some of the activities should be repeatedly done in daily basis to maintain traffic of websites. Digital marketing tools are helpful for automating these tasks and also help in analyzing the data to improve the strategic approach towards marketing. Here are the top 10 digital marketing tools every marketing expert should use.
Google’s keyword planner and analytics:
People’s usage of search terms won’t remain the same. Keywords are the main things, search engine algorithm considers in the website content. That’s how it picks the websites to display in search results.
If website rank is not improving and experiencing low traffic then Google keyword planner should be used to know the keywords related to your content. Subsequent keywords are to be replaced in content.
Analytics is used to analyze the traffic coming from various countries around the world. This data helps to understand the areas where audience for websites is less so as to improve the marketing strategies.
SEO analysis tools:
Search engine optimization (SEO) is the key factor for a website to get ranked and stay top in competition. On page and Off page SEO are two types of Search Engine Optimization. Marketing Grader and Moz toolbar are two most effective tools for SEO analysis.
Hello Bar:
Whenever a website is visited, a pop-up box is displayed prompting the user to enter email for following updates. This tool is very helpful for collecting user database. Chances are that he/she will give e-mails when they find the content useful.
Maxymiser:
This tool analyses the landing page of websites. The website’s structure consists of various sections like banner, header, content body, footer and so on. Maxymiser gives a detailed analysis of all the sections so that errors can be detected and rectified.
A correct structure of website is with good use of keywords in title and content of web page, proper usage of h1, h2, h3 and h4 tags, site links and many more. These all are analyzed by Maxymiser and gives detailed report.
Customer.io:
Customer.io is considered an all in one tool for managing emails. Segmented, lifecycle and transactional emails can be sent with this tool. The most famous among the list is the lifecycle emails and with less cost, these emails can be sent to customers.
Mailchimp:
This tool is useful for email marketing. Unlike other tools, with user-friendly and easy to use interface, Mailchimp is the leading tool used by many people. Marketing emails can be designed using drag and drop feature with your company’s name and logo.
Google Alerts:
Undoubtedly, not only for marketers but Google Alerts is useful for all. Once you sign in to a portal, topics on which you are interested to know can be selected. News like official announcements of new versions, problems, and solutions, everything will be sent in email. Google Alerts is a great tool for staying updated with latest technologies.
Similar Web:
Similar Web is a great tool used for in-depth analysis of websites. Detailed statistics of global ranking, visited audience count, traffic sources and much more can be known. Site is user-friendly and pretty easy to manage.
Insights:
Promoting business on Facebook is one of the main ways to expose your business to the whole world. Insight is a tool provided by Facebook to manage the audience following your page. Statistics are differentiated and shown on gender basis.
For example, if the page is about fashion then insights gives an overview of how many people liked the page. If it shows 70% of women and 29.3% of men, then you can understand that women are following more than men. Keeping this in mind, men will also be targeted with fashionable dresses to increase the audience.
Google Trends:
Last but not the least, Trends by Google is a great digital marketing tool for knowing and comparing frequent search terms across the world. We know that keywords are derived from the people’s search terms. On a specific topic, most common words used by people for searching will become the targeted keywords for boosting the traffic.
Along with this feature, keywords can also be compared with other countries. As the websites and blogs are live around the world, it is important to know the keywords that are used most commonly. Keywords are one of the factors of prioritizing websites by search engine algorithm.
Out of many, these are the best 10 digital marketing tools every marketing expert and agencies should use. These tools are very useful for boosting the traffic of websites. More leads can be accumulated and can be turned to customers with marketing tools.