User Engagement – A Massive Ranking Factor 90% SEO’s Ignore

User Engagement – A Massive Ranking Factor 90% SEO’s Ignore
Plan seems easy to write content, make few websites, place some ads on the sides of websites and earn money. But the thing is that, you earn money only when a user clicks on that advertisement. While clicking an ad is rare, so many While clicking an ad is rare, so many pop up ads damage the reputation of website and reduces the visitor count rapidly. SEO is very much essential in building rankings and make your page come on top. There are many optimizing techniques among which one technique is often ignored is User engagement. Let’s find out what exactly is User engagement and how it affects your website to lose ranking in regular successions.
1. Engaging with users helps in maintaining healthy relationships. With few posts, a website is nothing but dead. Posts are to be published in regular intervals like a post every week and so on. Asking users to review it and subscribing to their website are very important. Replying to their comments represents that you value them which is the primary factor of building trust from users. If someone asks to post a blog of certain topic, do not ignore them. Write that post and include their name of send a link to their email that the article is written. These are some of the tips to engage with the users. 2. Bounce rate for websites is also a main factor of ranking system by Google. What the Bounce rate really is that how much time a visitor is spending in your page? If the time is good, then bounce rate is less but if they are going away really fast like in 10 seconds, then the bounce rate is high. More rate results in less ranking and Google search won’t pick your page in top search results. One thing to keep in mind is that the users are not there to read whatever we post. They are hunting for information and if they feel they are not gonna get the info, they will close it and move on with other websites. That is the reason many people suggest to make a website user friendly, less ads, straight to the point article title and content and so on. 3. Page linking is another aspect of SEO optimization technique. A user searches for information because he/she knows a bit or nothing about that topic. So when we provide the article, it is advisable to use inner page links which redirects to another page of your website. Doing this way leads to more page visits from the same number of users. Page linking should not be done for more words as this makes the whole page not readable. Google Analytics provides stats of your website. It shows how many visits are occurring per day, bounce rate, page sessions etc. With the help of stats, one can find the negatives that 4. Page navigation should be user friendly. A website consists of lots of pages. Whenever a user visits your site, suggestions that are kept side of article should relate to what the user is searching for. If done like this, there is 99% chance that he/she clicks the link to find out more information. Whereas, if the suggestions are of another topic, Whereas, if the suggestions are of another topic, then user will not be interested to check the website further more and leaves. Keep the article title and content simple, attractive and related to page on which user has landed on. 5. Every blogger’s basic responsibility is to check how much time a user is spending on their websites. This data can be found with Google analytics. It gives comprehensive information in the form of charts. It shows how much percentage of users are visiting from various countries all over the world. Suitable measures have to be taken if the user is not spending time. The primary reason would be that he/she has not found information for which they visited. The other reasons include website loading time is more and they got frustrated and left. Time taken for loading websites online should be optimized and must take less time.
Both On-page SEO and Off-page SEO plays crucial role for ranking of websites. In the case of On-page SEO, blogger should focus on content, keywords, user friendly links and proper website structure. For Off-page SEO, back linking the website to other popular sites and blogs, user engagement, promotions, giving positive reviews of posts of other websites so that they do the same for your pages and so on. We mainly focused on User engagement because it is often neglected by SEO analysts. A good content takes A good content takes site to better rank but with better relationship with users can get your website to land on first page of Google search results.

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