The eCommerce industry has increasing complex data; hence the ability to quickly and accurately diagnose changes in your website conversion rate is immensely important.
The main objective of every
eCommerce website development company in Gurgaon is to convert traffic into closing sales and generating leads.
Conversion is when a visitor to your website takes the action you want them to take, whether that is to make a purchase, register for a webinar, create an account, download your app or whitepaper, email signups, or fill out the contact form. Conversion rate can decrease or increase due to various reasons which may be as a result of likelihood or severity.
Why is your conversion rate missing the mark?
1. Your Site is not user friendly: This is the most important element of a well designed website that has its goals at increasing sales. If your site is not user friendly you are simply begging for low conversion rates.
This might not be the right way to view your visitors but, when it comes to your site`s accessibility and usability think of your visitors as lazy, entitled spoiled snowflakes that want everything spoon-fed to them with minimal effort. If you force them to do even the slightest piece of work they will simply go to another site without buying or even going through what you are offering.
People will interact more with your site if they are able to navigate easily through it, which will in turn lead to higher conversion rates.
Most websites may have low visitors because of browser incompatibility, this makes the site fundamentally broken – it doesn’t work on anything else. Making your website compatible with most browsers will not only increase Google rankings but also drive sales.
2. You haven’t optimized your site for search engines: driving more traffic to your site will not necessarily increase your conversion tares, in fact it might lower them. Proper optimization will rank you well for the keywords your best prospects are searching for. A properly SEO optimized website ranks higher in the search engine which brings more traffic and thus more conversions. A better quality of site visitors will translate into a higher conversion rates. Proper SEO should be done along with on-page and off-page activities to ensure search engine crawlers that your website is trustworthy and good.
3. Lack of a clear call to action: When creating a call to action that will provoke a response and increase conversion rates use words that suggest value, create contrast on your call to action buttons, use directional cues that can increase click-through, add a line of detail i.e.
no credit card is required, CTA buttons should be surrounded by a generous amount of white space and limiting your choices by making it clear and obvious. Add calls to action to your support section and FAQs as well.
CTA should be clear, visible and attractive with impressive messages or text to influence users to take action.
4. Not being clear, open and honest: Few things annoy users such as, reading all about a product they after, adding it to a cart, and starting the check out process, only to find out soon after that the product is not actually available. This will drive potential prospects away and the probability that these customers will buy from you again is below 1% which will do your conversion rates no good.
5. Not being clear about your pricing strategy: Pricing is very tricky in every other industry. If you price yourself too low you will appear cheap while high prices will make you lose out to cheaper competitors. Being clear about your prices will lead to better conversion rates.
If you are aiming to be the cheapest; then be the cheapest, always offer pricing comparisons and do not shout about your expensive prices if you are going for high prices and quality of service. Do not make people reconsider their purchase by adding delivery costs on the checkout process.
Make delivery free or flat rate and add it from the start of the shopping process. Discount codes and coupons can be a great way of increasing sales and conversion rates.
Other factors that may lead to a low conversion rate include; poor landing pages, no direction, Lack of clarity, no testing, poor analytics platform, no relevance, technical issues, distractions, feelings of anxiety and no value proposition.
Adding consumer reviews can have a positive effect on your Search engine optimization and also increase conversion rates that generate sales.