Many businesses remain confused with which type of marketing will be best for their business whether it will be traditional marketing or digital marketing?  With a limited budget, it is essential to utilize that amount in the best possible method, which will bring both customers and ROI. Due to increased demand for digital marketing, a question often comes in mind that why digital marketing is better than traditional marketing?  This blog may clear the answer to this question that why digital marketing is better than traditional marketing. Traditional marketing and digital marketing are the two methods that are adopted by businessmen to advertise their business. As a business, you need to ensure that you should always be ahead of your competition. Digital Marketing Plays an Important Role in Success of an Online business You cannot just depend on outdated methods of marketing anymore. You need to look beyond and try something that can advance your business to the next level. With the development of the internet in rural areas of India, It is estimated that internet users in rural areas will reach 290 million by the end of 2019. At present India has more than 627 active internet users who are actively searching through the internet. A data conclude that India has the second-highest number of internet users after China. With the advancement in technology business strategies also have to be changed. Adopting new business marketing trends is necessary for a business to survive in this competitive business world. Adopting digital marketing strategies is like a do or die situation for business where either business has to make its presence online or to suffer huge losses in the future. Now let’s clear that what is a traditional and digital marketing

Traditional marketing

Traditional marketing is the basic method of marketing which is used for years. In this marketing the methods used are:

• Newspaper ads
• Tv advertisement
• Pamphlets
• Banners
• Magazine ads 
• Billboards

The methods used are simple and easy but whether they reach your target audience or not is the main point. They can definitely be used to promote awareness about a brand but not to reach your target audience.

 Digital marketing

Digital marketing means promoting a brand, business or service on the internet. It is the modern way of marketing due to the result of increased internet usage and technology. Digital marketing agencies can also be hired who have experience of many years. They can advance your local business to the next level. Methods used in this marketing are:  

• Social media
• Search Engine Optimisation
• Content Marketing
• Mobile
• PPC ads
• Video Marketing
• Blogs
• Email marketing

In digital marketing, your business will reach the only target audience–  like in PPC your ad will only trigger when a person searches for your service.

Why digital marketing is better than traditional marketing

You can target the right audience in digital marketing- 

Digital marketing offers tools that enable you to target the right audience for your business. Targeting potential customers based on personal information websites collect about visitors, helps your business to get more conversions as you are targeting the people who are already searching for your service. By using digital marketing, small businesses can compete with big businesses also.  In traditional marketing, everyone will see your ad through pamphlets, magazine ads or banners whether they need your service or not. Many people ignore or skip the advertisement, such as they may not read the ad on the billboard or banner, change the channel of the television when the advertisement or commercial is shown, etc.

Proper interaction and customer engagement-

Traditional marketing methods don’t allow for customer engagement and interaction. Traditional marketing just helps to promote brand awareness, but if you want to interact with your users, it is certainly not possible.  It is impossible to detect who has seen your tv ad, newspaper ads, and who read your banners or pamphlets. There is no way to analyse that. When you don’t even know your audience how could you even think of interacting with them?  But in digital marketing, you can encourage your users, clients, and followers to take action, visit your website, read your content, buy them and provide feedback. You can easily interact with your users through live chat, comments, e-mails, etc.  Digital marketing allows you to engage with your customers if there are any problems or issues, as communication is instant and easier. This helps to improve brand reputation and attract users more instantly. 

Huge audience range

One of the biggest limitations of traditional marketing is that it cannot go beyond the local audience. It limits your reach to nearby areas. So how to overcome this drawback?  Digital marketing is much more advanced. It removes the area restriction and allows you to reach a wider range of audiences worldwide. You can target different cities or even countries by making high-quality campaigns. There are no geographical boundaries in digital marketing.

Easy to analyze result and data

In traditional marketing, you distribute pamphlets, printing magazine ads and giving TV commercials. You don’t have any tool to measure the result, whether your methods are successful or not, or they are reaching potential customers or not. It is impossible to measure results.  Unlike traditional marketing, digital marketing allows you to analyze results more accurately. Tools such as google analytics, search console allow you to measure the results, whether they are organic, from social media or from google ads.  You can get information on how many people are visiting/leaving your website and what percentage of them are converting. You can check the results of your ads campaign anytime. By analyzing results and user behaviour you can update your ads or website to engage more user interaction.

Audience can choose how they want to see your content-

Some people love to read blogs while some like to watch youtube videos only. Users can choose how they want to see your content.  Unlike digital marketing, traditional marketing does not give you such choices. In that, if you have pamphlets you can just read them and if its tv commercial you can just watch them for a few seconds. Most people hate phone calls about advertisements at inconvenient times when they have no interest in that service.  In digital marketing, while watching facebook ads people can choose whether they want to like, comment or share your post or not. By utilizing all that digital marketing techniques, you are more likely to engage with a more diverse range of customers and are therefore more likely to generate leads, as your customers are viewing only what they want to see.

Easy calculation of ROI-

Digital marketing provides a better ROI than traditional marketing. In Digital marketing it is easy to track and monitor results, so you can measure your results as soon as your targeted audience takes the desired action, like filling the form, subscribing or purchasing something online.  Google Analytics and other tools help you analyze things like the number of people who visited your website, how many clicked on ads, how long they stayed on the website, how many purchased, etc. This way, you can easily measure your ROI.

Digital marketing is cost-effective and more efficient

In marketing methods, the method which gives you better ROI is definitely more successful. This is so because digital marketing techniques are less costly as compared to traditional marketing methods.  In traditional marketing printing costs are high, and even after that, you have to spend money on distribution, like pamphlets, flyers. Moreover, television and newspaper ads are also too costly. Whereas in digital marketing you just have to spend on ads, that can reach a wider range of audiences than traditional marketing.

Updation is difficult in traditional marketing

In Digital marketing, things can easily be updated but in traditional marketing, it is a difficult task.  Imagine there is any mistake in pamphlets which are already printed, how could you correct that mistake? The only option you have is to print all the pamphlets again which is both time-consuming and costly. For even a small mistake you have to print all again.  But in digital marketing, it is a work of just a few seconds. You can edit your post or content anytime you want without any extra cost.

Conclusion-

If you have a website with sufficient traffic but that does not convert, Digital marketing is a way to encourage your users to convert. This is why digital marketing is essential, as it offers various strategies and methods that encourage targeted traffic to perform an action.  One of the main reasons that digital marketing has become essential nowadays is that the internet is becoming one of the most used tools. More and more people are engaging on the internet every day to search for a product or service. As technology grows, the digital marketing world grows with it. In digital marketing instead of you going out there to find people, they find you.  It’s all about attracting the target audience and spreading awareness about your brand.  All the content above might clear the question of why digital marketing is better than traditional marketing.